Beschrijving

The city centre of Amsterdam has become more and more attractive in the past years. Naturally, proud residents of Amsterdam call their canals unique. But the dame of the seventeenth-century canals has also reached far beyond the city borders. Understandably the canals of Amsterdam received a position on the UNESCO World Heritage List in the summer of 2010.

After more than a century and a half the Prinsengrachtziekenhuis (hospital) will depart and will the rest of the property be sold.With this the oppertunity of placing something new that contributes to Amsterdam has opened but particularly to offer the entrepreneurs of Amsterdam their own spot.

The basis of a varied layout program is based on the many possibilities within the current zoning plan together and the large demand of multifunctionality within buildings.

Companies from Amsterdam provide important products in terms of design, innovation and the creative industry both nationally as globally. In the current situation a place that completely facillitates these companies in Amsterdam is missing.

With the involvement and participation of a number of entrepreneurs, since the planning phase of the project, it’s possible to develop a concept in which different functions make a connection. These diverse forms of housing, artist in residence, offices, showrooms, business centres and the hospitality industry will revive the whole neighbourhood and make it an ideal base for entrepreneurs and creativity. An approachable location for both business and public that reflects the strength, talent and potential of Amsterdam.

On the map